WrestleMania 38 marked a very special chapter in Cody Rhodes' career when he made his surprise return to WWE. The American professional wrestler and actor quickly established himself as one of the key figures in the company's programming.
As a result, The American Nightmare has seen strong sales in merchandise, with significant increases over the weeks. Recently, the superstar has achieved unprecedented records in this regard, surprising WWE.
The news portal Fightful Select confirmed that Cody Rhodes managed to surpass WWE's generic merchandise sales in several venues the company visited during October. This is a notable curiosity for the company, which usually finds its biggest profits in shirts with the WWE logo and replicas of their championships.
One of the items that has seen great success in Cody Rhodes' merchandise table is the sale of weight belts with his logo and "The American Nightmare" inscription. This item has been in high demand by fans since the wrestler's return to WWE in 2022. In some cities, Cody Rhodes has taken the time to autograph many of these belts before making his appearance.
John Cena is the only superstar who has been able to compete with Cody Rhodes at the merchandise table. With his recent string of appearances, The Greatest of All Time has managed to outsell The American Nightmare at several shows. Typically, the top three selling categories at live events are Cody, Cena, and WWE merchandise.